Traditional retailing meets online shopping as VERO MODA opens their first online-offline pop-up shop in Denmark.
This November and December at Sct. Clemens Strædet 9 in Aarhus, Denmark, customers can experience a brand new way of shopping.
The entire VERO MODA online universe will be displayed together with the very wide range of styles that
can be delivered directly to the customer’s door. Only a few pieces of each style will be on the racks in the pop-up shop, but the selection available will be much bigger. Computers will be set up in store so that customers can shop online with staff on hand to offer guidance. The customer’s purchases will be wrapped and delivered to their door.
Henrik Matthiesen from VERO MODA says: “There are many advantages in thinking new store concepts into the way we run our business. Right now unfortunately there are many empty stores in Europe and at VERO MODA we believe that pop-up shops is a good way to activate those square meters, as well as introducing the customers to the entire VERO MODA universe”.
Come and visit the first online-offline shop in Denmark at Sct. Clemens Strædet 9 in Aarhus.