Our
Company

BESTSELLER is a family-owned company founded in Denmark, in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. Today, the company directly employs more than 12,100 people of whom approx. 3,200 work in Denmark.

Brands
BESTSELLER’s fashion wear and accessories are designed, developed and sold to young women and men, teenagers and children under the brands JACK & JONES, NAME IT, MAMALICIOUS , OBJECT COLLECTOR’S ITEM, ONLY, OUTFITTERS NATION, PIECES, SELECTED, VERO MODA and VILA CLOTHES.

Markets
BESTSELLER sells its products on 46 markets in Europe, the Middle East, Asia and Canada through more than 2,800 chain stores, of which over 300 are situated in Denmark, and 12,000 external multi-brand stores. In 2010/11 BESTSELLER opened 450 new stores.

Suppliers and corporate sustainability
BESTSELLER has no ownership interests in the production chain but cooperates with selected suppliers primarily in China, India, Bangladesh, Turkey and Italy. With BESTSELLER’s Code of Conduct, BESTSELLER works to ensure a sustainable approach in the cooperation with the suppliers.

Development work
In 1995, the BESTSELLER FUND was established as an independent charitable organization. The fund does humanitarian work and supports various cultural initiatives in Denmark and abroad. With development projects in China, India and Africa, the BESTSELLER FUND works to secure a sustainable and socially equitable economic development in poor areas while at the same time preserving local cultural heritage.

Ownership
BESTSELLER is 100% owned by the Holch Povlsen family with Anders Holch Povlsen as CEO of the company. BESTSELLER Fashion Group China is an independent BESTSELLER company owned by the Holch Povlsen family and two Danish business partners in China. BESTSELLER Fashion Group China designs its own collections for the approx. 5,100 stores in China.