10 Basic
Principles

More than 30 years ago Troels Holch Povlsen, BESTSELLER's founder, phrased the 10 basic principles of the company. The principles were reliable guidelines back then, and today they still express the essence of the BESTSELLER spirit.

• We are honest

• We are hard-working

• We are loyal

• We are co-operative

• We are business minded

• We want to see results

• We want simple solutions

• We take nothing for granted

• We always keep our promises

• We want to be the best