10 basic principles

More than 30 years ago Troels Holch Povlsen, Bestseller's founder, phrased the 10 basic principles of the company. The principles from 1975 still express the essence of the Bestseller spirit. They were reliable guidelines when there was a single shop in Ringkøbing to manage. And they still are today, where Bestseller employs more than 39,000 people around the world.

1. We are honest

2. We are hard-working

3. We are loyal

4. We are co-operative 

5. We are business minded

6. We want to see results

7. We want simple solutions

8. We take nothing for granted

9. We always keep our promises 

10. We want to be the best


DK-Ringkøbing, April 1975