Our history 

Bestseller is a family-owned clothing company founded in Ringkøbing, Denmark, in 1975 by Troels Holch Povlsen.

Today, Bestseller employs more than 39,000 people – designing, developing, selling and marketing Bestseller’s brands. Initially, Bestseller focused on women's fashion, however, only a few years later, Bestseller introduced the first collections for both children and men.

Today, Bestseller’s clothes and accessories are sold to young women and men, teenagers, and children, and they are sold under the brand names: name it (formerly EXIT, 1986 and name it, 1996), Vero Moda (1987), Jack & Jones (1990), VILA (1993), ONLY (1996), SELECTED FEMME/HOMME (formerly Selected, 1997), Pieces accessories (2003), Object Collectors Item (2003), mama·licious (2005) and OUTFITTERS NATION (2007). 

Our clothes and accessories are sold in Europe, the Middle East, China and Canada, mainly through our chain stores but also through more than 12,000 independent retailers. The first independent Bestseller shop opened in 1988 and today Bestseller has more than 4,100 shops in 41 countries. These shops are based on close and loyal relationships between business partners and Bestseller - with Bestseller being the main supplier.

Bestseller does not own any factories, instead we co-operate with loyal suppliers in both Europe, the Middle East and Asia. Moreover, we have independent buyers in Italy, Turkey, India and China.

In 2006/7 Bestseller’s turnover was € 1.45 billion (DKK 10.8 billion). This does not include turnover and earnings for China as well as partner related retail turnover. Despite these figures, it has always been our primary goal at Bestseller to create a company that concentrates on developing people before business.