name it newborn (0 - 6 months)
name it newborn is a gentle hug for your baby – soft and comfortable clothing with a delicate touch of current trends. The newborn line features everything newborns and babies need for playing, sleeping, or riding in the stroller – and looking cute at the same time too. With name it newborn you can pamper you baby in style. The newborn line consists of complete collections featuring everything your baby needs.
purity / care / safety
name it mini (½ - 3 years)
Toddlers love to imitate their parents – take it a little further and let the children be in fashion too. name it mini is playful clothing with fun and funky features for little children ready to explore the world on their own. Offering the comfort, function and durability needed for every occasion name it mini is perfect for the spontaneous toddler.
joy / fantasy / explore
name it kids (2 - 10 years)
name it kids is cool clothing for kids with endless amounts of energy and a strong opinion about style – kids who need the freedom of movement, but also have their own opinion about what to wear. Simply great outfits meeting their tough demands for both comfort and edgy details.
freedom / energy / style