“Happiness depends on what you can give and not what you can get”
(Old Hindu pro-verb)

Social responsibility is something that comes from within - from the spirit of our company that says: if we are able to help other people, then we have to help. It is about having that extra surplus - of both energy and resources - to help other people.

Bestseller puts great effort and resources into helping people in need and we are therefore involved in various development projects around the world. In this connection, Bestseller has employed an internal co-ordinator to take care of the planning and management of the projects sponsored by Bestseller in order to secure the best possible use of the funds.

We believe that it is not enough “just” to give money, schools or hospitals to developing countries - if you do not understand the structure, the people or the culture of that particular country, it is not possible to make profound changes.

In the future, Bestseller will continue to focus on projects that are certain to make a lasting difference and thereby lead to a better life for people in need.

By clicking on the boxes on the right, you can read more about Bestseller's development projects in China, India and Africa.