Bestseller in The Bird’s Nest

The Danish team wore Bestseller’s Olympic collection for the opening ceremony

08/08/08, for the first time Bestseller’s Olympic collection was presented in its intended setting, ‘The Bird’s Nest’ stadium in Beijing, for the opening of the 2008 Summer Olympics.

For the next two weeks we at Bestseller will look forward to following the Danish team as they fight to bring medals home. And being the company behind the team’s wardrobe, we hope to spot the athletes in clothes from Jack and Jones, Vero Moda, and ONLY.

Beijing’s Olympic organising committee displayed a spectacular event on the eve of 08/08/08 and at Bestseller, we are proud to have been a very small part of the Olympic experience.

Crown Prince Frederik and Crown Princess Mary are also wearing styles from Bestseller's Olympic collection at the Olympic Games in Beijing

Click here to see our Press kit about Bestseller's Olympic collection