The Olympic collection

Throughout the Olympic Games in Beijing every member of the Danish Olympic team, consisting of approximately 100 athletes, coaches and officials, wore the Olympic collection designed by Bestseller.

The Olympic collection consists of a collection for both men and women. A team of designers and buyers in Bestseller have worked together to create the Olympic collection which contains clothes for the opening ceremony and other official events as well as a sport and leisure section. Jack & Jones and SELECTED has supplied the men with formal styles for official events as well as sporty and casual styles for daily wear. Vero Moda has designed the formal styles for the women and ONLY has created the casual and sporty styles for the women.

The athletes competed in their own clothes but they wore the Olympic collection from Bestseller at all other times during the Olympic Games.

Click here to see some selected pictures from the Olympic collection