JACK

& JONES

Relaxed and cool designs with super fits and the most innovative treatments.

JACK & JONES makes it easy for fashion-conscious men to reflect their personalities through their clothes. Our five brands have different target groups and looks but all items go perfectly with a pair of jeans. All brands reflect current trends and offer relaxed and cool designs with super fits and the most innovative treatments.

CORE by JACK & JONES
CORE by JACK & JONES is for the young fashion-forward guy with an eye for details and graphics. Inspired by street wear, the garments are made for the urban lifestyle. Innovative details are in focus on each style which is made of high quality fabrics with a crisp and clean finish. The details have strong work wear references, and in combination with the contemporary fabrics the utility trim makes the design innovative and refreshing. The colour palette is minimalistic with focus on a few strong
colours, emphasising the graphic line in the collection.

ORIGINALS by JACK & JONES
ORIGINALS by JACK & JONES has its roots in the indie and hipster scene. The style is urban, young and easy-going, and the inspiration is drawn from everything that influences the current trend. The brand likes to be bold and daring and is not scared to stand out from the crowd.
With the aspiration to be first movers the brand provides young men with hip and high quality styles. With a mix of colours and style, every guy is able to customise his individual look. The vibe is fun and uncomplicated,making room for daring and wild personalities and styles.

PREMIUM by JACK & JONES
PREMIUM by JACK & JONES is about the lifestyle of a true gentleman. Celebrating high quality, both in craftsmanship and fabrics, the collections are based on a selection of timeless classics in a modern context of seasonal trends as well as a full range of wardrobe staples. The brand is
all about looking sharp and living smart. The vibe is contemporary and classic with a perfect balance between casual cool and urban sophistication. Every little detail is important in order to achieve perfection.

JACK & JONES TECH
JACK & JONES TECH provides a range of highly functional garments and casual styles fit for an active lifestyle. The brand is dedicated to creating high quality products and providing supreme comfort for everyday life. The collections range from all-weather essentials like outdoor jackets made of functional fabrics, board shorts and graphic tees to loungewear – each style with minimum fuss and maximum style and comfort. JACK & JONES TECH aims to give guys an adrenaline kick and make them envision future adventures when they see the functions and design of each style.

JACK & JONES VINTAGE CLOTHING
JACK & JONES VINTAGE CLOTHING captures the true soul of jeans wear. The brand takes pride in reviving authentic vintage items and aims to reproduce washes, trim and fabrics with reference to a specific period in time. The vintage personality is rough and masculine as we know it
from the good old days when being a man was uncomplicated.

Fact sheet
Established in 1990. 1,029 stores in 45 countries. 1,382 stores in China. 256 employees in Denmark