MAMALICIOUS

The MAMALICIOUS woman is a fashion-conscious expectant mother who wants to maintain her style during pregnancy and after giving birth.

The MAMALICIOUS customer is a fashion-conscious expectant mother who wants to maintain her style during pregnancy and the time after birth.

The collections are a mixture of fine prints, delicate cuts, feminine details and cooljeans with raw tops and blouses. The inspiration for the six annual collections is drawn from the international catwalk, fashion magazines and the streets of European cities.

Each style is carefully designed to fit the changing body perfectly, and the aim for the entire range is to cover all the needs of a pregnant woman. We make every effort to emphasise the growing bump in a beautiful way – for business, party and everyday life.

Our collections always contain high-waist trousers, cool stretch jeans, dresses with fashion details, comfortable seamless tops, underwear, nursing wear, trendy shirts and
outerwear – all with the MAMALICIOUS signature and fit.

The collections are distributed to around 400 independent wholesalers and retail stores in 13 different countries in Europe, mainly in Scandinavia.

Fact sheet
The collections are distributed to around 400 independent wholesalers and retail stores in 13 different countries in Europe, mainly in Scandinavia.