NAME

IT

if it’s important to kids, it’s important to us.

Happy Caring People
The statement “Happy Caring People” is the cornerstone of NAME IT – it is our DNA.

Inspired by kids
For more than 25 years, we have gathered experience and conducted global research, and we understand kids across borders. We have not only used our findings to create the world’s most colourful denim brand for kids – we have based our whole set of brand values on the amazing and loving free spirit of kids.

Inspired by kids, we value five fundamentally important issues: Sustainability, Friendship, Creativity, Health and Sports and Animal Welfare. These issues we have turned into the five basic values: Be Green, Be a Good Friend, Be Creative, Be Active and Be Caring. We focus our efforts on making sure that these five brand values are evident in our clothing, communication, store experience and the other areas where our customers meet us. If it is important to kids, it is important to us.

Fact sheet
We have 172 NAME IT stores in total. We operate in 23 different markets. 231 Happy Caring People work together at NAME IT. We work closely with about 2,200 wholesale partners and 45 retail partners.