SELECTED is a Danish womenswear and menswear brand providing young individuals and fashionistas with edgy and fashion-forward Scandinavian style with an international touch. Our journey started in 1997, and since then we haven’t seized to expand.

We are established in 25 countries around the world with more than 30 unisex brand stores and 1,300 external multi-brand stores. More than 200 dedicated colleagues work hard every day to make sure that SELECTED is always one step ahead and constantly developing and reaching new goals.

Our culture is deeply rooted in our seven core values and can be seen in everything we do. With a constant focus on the end consumer and our winning mentality, we work hard and team-oriented to achieve every single one of our goals. Everyone at SELECTED truly lives the brands, they’re simply part of who we are. This encourages a high team spirit, motivation and drive and results in colleagues with great ideas and initiatives. Together we come up with innovative and ambitious solutions – because we dare to go our own way.

SELECTED consists of two brands – SELECTED FEMME and SELECTED HOMME. Each brand is divided into separate lines, which makes us able to provide fashion for every type of consumer and any occasion.

SELECTED FEMME represents a strong, metropolitan woman. She’s fashion-forward with an edge, and her wardrobe consists of contrasts between seductive and sophisticated items. Exclusive qualities as well as textured and eye-catching details enhance the unique and luxurious feel of the SELECTED FEMME universe.

SELECTED HOMME epitomises good taste in every shape and form within modern menswear from the laid-back casual guy to the classic and formal gentleman. He makes a unique interpretation of a contemporary man who is individual and confident with his style. He mixes and matches his existing wardrobe with the season’s newcomers to create a distinctive and exciting look. Attention to detail and high quality is key to the SELECTED HOMME man.