Social responsibility is something that comes from within the spirit of our company. If we are able to help others, then we have an obligation to do so. It is about having that extra surplus – of both energy and resources – to help other people.
BESTSELLER has always put great effort and resources into helping people in need. Established in 1995, BESTSELLER FUND is an independent non-profit charitable foundation that primarily helps vulnerable people from the lowest levels of society.
The foundation initially supported social and cultural activities in Denmark and later also India and China where BESTSELLER has suppliers producing parts of its clothes and accessories. Since 2005, BESTSELLER FUND has extended its help and now also supports large village development projects that aim to eradicate the overwhelming poverty that prevails in rural China, Africa and parts of India.
The work of BESTSELLER FUND is not directly related to BESTSELLER’s activities but serves as a means to give something back to some of the poorest and most vulnerable people on the planet.
For more information about BESTSELLER FUND, please visit www.bestsellerfund.com
THE WILD NATURE TEAM
Apart from the supporting vulnerable people from the lowest levels of society, BESTSELLER has also established The Wild Nature Team – an organisation that works to preserve and regenerate nature and its wild beauty.
The first project is called ‘Leaota’, which is a wilderness situated in the Carpathians, Romania.
For more information about the ‘Leaota’ project, please visit www.wildnatureteam.org