New plus-size brand
08 November 2012
In BESTSELLER we are proud to present our first plus-size brand - JUNAROSE
JUNAROSE is a fresh new take on fashion for plus-size women aged 20 and up, offering fast fashion, trends and perfect fitting.
With JUNAROSE, women will be able to follow trends and create a personal look with items made and styled specifically for sizes 42 to 54 (UK sizes 14 to 28), and of course designed with fashion-conscious, trendy women in mind. Each collection is carefully designed to match international fashion trends.
JUNAROSE Brand Manager, Ditte Marie Bay, explains: “We have done a lot of research with our target audience and asked lots of questions about how to create the perfect fit. Because of the sizes, some styles will be in a different fabric and have different cuts than regular-size items. Some denims need to be stronger, and the fabric needs to have a different composition.”
“Another important matter is how to accentuate and enhance the beauty of a curvy figure. There is great diversity in body shapes among plus-size women, just as there is with regular sizes. To make sure we dress all body shapes equally fashionably, we work hard to incorporate options that allow each customer to shape the garment – like hidden strings and fastenings – to make it fit her perfectly,” Ditte explains.
BESTSELLER Executive Brand Director, Lisbeth Holm Højgaard has big expectations to the new brand and believes it has potential: “It is a natural part of the development of BESTSELLER to cover this segment, and we are convinced that it will strengthen our market position both nationally and internationally. We are humble towards the challenge, and it has been an inspiring journey to develop the brand and to work with the target group. We really do believe that the JUNAROSE styles will go well with the customers’ taste.”
JUNAROSE will design eight collections a year spiced with express styles to be at the forefront of the seasonal trends. The collections will be available in stores across Europe for the pre-autumn deliveries in late July 2013.
The brand’s first image shooting will take place in January, and you will be able to view the pictures here on bestseller.com shortly thereafter.
Comments on marketing and PR:
PR and Image Responsible
phone: + 45 82 38 80 62
mobile: +45 27 95 80 62
Comments on design, distribution and sales organisation:
Ditte Marie Bay
phone:+45 99 42 33 96
mobile: +45 25 51 33 96