The Bestseller Fund has launched its new website www.bestsellerfund.com.
The Bestseller Fund is an independent, charitable organisation that supports humanitarian work in third world countries in Africa and in China, and India as well as cultural initiatives in Denmark and abroad. Together with its partners in the respective countries, the Bestseller Fund plans, manages, and provides the financial resources for the development projects.
When the fund was established in 1995, it primarily supported cultural activities and the renovation of old buildings in Denmark, but in more recent years, focus has shifted to those parts of the world where Bestseller's clothes are produced.
Today, the Bestseller Fund primarily works with groups from the poorest levels of society in India and China. The work of the Bestseller Fund is not directly related to Bestseller’s activities but serves as a means to give something back to these developing societies.
The Bestseller Fund has a sister fund in India and representative offices in China and India.
You can also find information about the Bestseller Fund under “Responsibilities” here at www.bestseller.com.