Bestseller equips the Danish delegation for the Winter Olympics in Vancouver 2010.
In February the Danish athletes take off to Vancouver in Canada to participate in the Winter Olympics. SELECTED provides the entire delegation with leisure clothes including everything from jeans and knits to evening dresses and suits.
“We already sponsor the Summer Olympics, so it was only natural to extend our cooperation with Team Danmark and sponsor the Winter Olympics too”, says Anders Gam, Buying Manager at SELECTED/Jack & Jones.
In order to accommodate the athletes’ wish of a casual and relaxed look, the clothes have been chosen in cooperation with The National Olympic Committee and Sports Confederation of Denmark (DIF) and the sports marketing agency Sport One Danmark.
To this date the delegation comprises 50 persons including athletes, coaches, technical staff etc. The group of athletes includes 9 men and 9 women, but the final selection takes place only a few weeks before the Games begin on 12 February 2010. If all 18 athletes qualify for the games it will be the largest group of athletes from Denmark at a Winter Olympics ever.
Bestseller wishes all the Danish athletes the best of luck at the Games in Vancouver 2010.
(Photos: Das Büro)