As of this autumn, Jack & Jones has joined a partnership agreement with The European Handball Federation (EHF) for the 2009/10 season which means that Jack & Jones will be visible around European arenas during handball matches. In addition, Jack & Jones will be part of every event related to the EHF Men’s Champions League.
“We are very pleased with this partnership with EHF. We recently launched Jack & Jones Premium Tech which targets active and sporty guys. Handball is energetic and powerful and that’s why it only seems natural for us to team up with EHF”, says Per Strandbygaard, Marketing Manager for Jack & Jones.
Peter Vargo, EHF Marketing Managing Director, is also very pleased with the partnership deal and says, “We are very happy to sign a deal with Jack & Jones. Champions League is highly attractive for the young adult generation with its immense energy and spectacular action. Jack & Jones shares similar values and we are confident that this partnership will prove successful for both parties”.
Handball has become a vital part of Jack & Jones’ promotional activities and earlier this year Jack & Jones signed an agreement with the Danish Handball Union to be the main sponsor of the best men’s league of Danish handball. This league is now called The Jack and Jones League. Read more about The Jack & Jones League
here.