In August, 15,000 crew members will pull on this year’s crew-tee at Smukfest, one of the most loved music festivals in Denmark. And what might look like a normal crew-tee marks innovation.
This year’s BESTSELLER Aarhus City Half marks 11 years of BESTSELLER as main sponsor of the running event, bringing thousands of runners to the streets of Aarhus. This year, the official running t-shirt has been created by ONLY PLAY.
Turning old clothes into new ones sounds simple. In reality, it is much more complicated.
For the eighth consecutive year, BESTSELLER is opening applications for the Brande Pool, supporting local projects that contribute positively to the development of Brande – the Danish city that is home to the fashion company’s headquarters.
We have renewed our agreement with the Pakistan Accord for Health and Safety in the Textile and Garment Industry, reaffirming our commitment to safe and responsible working conditions across our supply chain.
BESTSELLER colleagues are now being rewarded with an extra week's salary after reaching bonus targets linked to BESTSELLER’s work on sustainability within core business areas. This comes at a challenging time for BESTSELLER due to global uncertainty.
Only the facade remains of the historic corner building on Gammeltorv, which, after several years of extensive renovation, now reopens as BESTSELLER’s new flagship store. The renovation has been carried out with a focus on creating a modern retail store, but with great respect for the building's original architecture and preservation value.
While the fashion industry continues to face challenging conditions, BESTSELLER has succeeded in delivering results that point toward progress in its 2024–2025 financial year. These results create the foundation for accelerating the company’s development and transformation. This happens in the year in which BESTSELLER celebrates its 50th anniversary.
A new Fashion for Good project seeks to demonstrate that hemp-based denim can match or even surpass cotton in both performance and appeal.